Marketing Manager

San Diego

The Marketing Manager plays a critical role in driving growth, enhancing brand presence, and expanding the client base. This role involves identifying new business opportunities, building and nurturing client relationships, and collaborating with internal teams to develop compelling qualifications, proposals and marketing materials.

Key Responsibilities

Collaboration with Market Sector Leaders

Partner with Market Sector Leaders to identify opportunities in their respective sectors for both private and public project pursuits.
Leverage sector-specific knowledge and insights to target and approach potential clients effectively.

CRM Leadership

Serve as the primary owner and administrator of the Marketing teams CRM system, Deltek Vantagepoint.
Maintain the integrity and accuracy of the CRM database, ensuring all client and project information is up-to-date and properly categorized.
Develop and implement strategies to leverage the CRM system for business development, including tracking client interactions, managing leads, and analyzing data to identify trends and opportunities.
Create and distribute regular reports on CRM data to inform marketing strategies, business development efforts, and executive decision-making.
Work closely with IT and other relevant departments to ensure seamless integration of the CRM system with other tools and platforms used by the firm.

Preliminary Go/No-Go Assessments

Conduct preliminary Go/No-Go assessments of opportunities before elevating them to the Marketing Team.
Evaluate potential projects based on strategic fit, resource availability, and profitability to ensure a focus on high-potential pursuits.

RFQ/RFP Development

Oversee and manage all qualification submittals, proposals and marketing related presentations for the firm.
Collaborate with internal teams, including architects, designers, and project managers, to develop compelling qualifications, proposals and presentations for prospective clients.
Ensure that qualifications and proposals are tailored to each client’s specific requirements and effectively communicate the firm’s capabilities and value proposition.

Market Research

Conduct thorough market research to identify potential clients, industry trends, and the competitive landscape.
Utilize various resources such as industry publications, online databases, and networking events to gather relevant information.

Branding & Positioning

Develop a comprehensive understanding of the firm’s values, ethos, and expertise.
Create and maintain a consistent brand identity across all touchpoints, including visual elements, messaging, and tone of voice.
Position the firm as a thought leader in the industry through content marketing, thought leadership initiatives, strategic partnerships, and public relations efforts.

Qualifications

Bachelors degree in Marketing, Business, Communications, or a related field.
Minimum of [7] years of experience in marketing, preferably in the architecture or design industry.
Proven track record of developing and executing successful marketing strategies.
Strong understanding of branding, positioning, and market research.
Excellent written and verbal communication skills.
Proficiency in graphic design software and tools (e.g., Adobe Creative Suite).
Experience with content management systems, social media platforms, and SEO best practices.
Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Strong analytical skills and attention to detail.

Reporting Structure

The Marketing Manager will report to the senior member of the marketing team. They will collaborate closely with colleagues across various departments, including design, business development, and project management, to ensure alignment with strategic objectives and brand guidelines.

Performance Metrics

CRM Leadership: Maintain accurate and up-to-date CRM data; ensure frequent updates and effective utilization of CRM for tracking and managing leads.
Reporting: Deliver timely and high-quality CRM reports with actionable insights; achieve positive executive feedback.
Go/No-Go Assessments: Conduct accurate assessments to focus on high-potential pursuits.
Proposal Management: Manage a significant number of qualification submittals and proposals with a strong win rate; ensure proposals are tailored to client needs.
Collaboration: Achieve high satisfaction ratings from internal teams on collaborative efforts.
Brand Consistency: Maintain consistent brand identity and achieve recognition as a thought leader.
Market Research: Produce regular market research reports and effectively implement findings into strategies.

Additional Considerations

The manager may be required to stay updated on industry trends, best practices, and emerging technologies related to branding, marketing, and design.
Opportunities for professional development and training may be provided to enhance skills and knowledge in brand management, digital marketing, and content creation.
Flexibility in working hours may be necessary to accommodate project deadlines, client meetings, and business events.

Carrier Johnson Benefits Summary

Health, Disability, Retirement and Other Benefits and Amenities

As a regular, full-time employee, you are eligible to participate in all of Carrier Johnson + Culture sponsored benefits, plans and activities. Carrier Johnson + Culture offers comprehensive medical, dental, vision, short and long term disability, life insurance, 401(k) plan and flexible spending programs. Carrier Johnson + Culture is pleased to provide 100% coverage for employee medical, dental and vision plans for those who choose the HMO plan. If you choose to add additional dependents this will be at a reduced cost to you and deducted from your paycheck each pay period (pre-tax). The amount will vary depending on the plan you select. Carrier Johnson + Culture 401(k) plan does not include any matching. In addition to offering the 401(k) plan Carrier Johnson + Culture offers an Employee Stock Ownership Plan.

Time-Off Benefits

You will accrue vacation at a rate of 3.33 hours for each pay period, (80 hours per year, or 2 weeks) for the first 4 years. 5.00 hours for each pay period begins accruing after 4 years (120 hours per year, or 3 weeks).

In addition to your vacation accrual, you will receive eight (8) paid holidays and you will receive forty eight (48) hours sick leave per year immediately upon hire.

At Carrier Johnson + Culture we offer two regular work schedules: 8 hours/5 days per week or a 9 hours Monday thru Thursday and a 4 hour Friday. Within these hours we offer a hybrid work model of in office and remote working.

Benefits Highlights

Rates and plans are subject to change on an annual basis

We are happy to share with you the benefit plans we have to offer. Contributory plan details are included as attachments to this letter, you will also find attached, an employee bi-weekly contribution schedule for your cost considerations.

A list of contributory plans that we offer are:

Medical – No cost for employee only when they choose the HMO Plan (Employees outside the state of California have PPO option only available to them at no cost for employee only)
HMO plan UHC Gold Signature Value 30-60/20%/$500 Deductible
PPO plan UHC Gold Select Plus 25/500/20%
Kaiser Gold 80 HMO 250/25
United Health Dental PPO Plan
United Health (Vision) Plan
Flexible Spending plan for medical and/ or dependent care expenses
$50 per month allowance for cell phone usage (to be expensed monthly thru accounting system)
$50 per month allowance for internet usage (to be expensed monthly thru accounting system)
$20 per month allowance for gym memberships (to be expensed monthly thru accounting system)
Paid parking when requested
401(k) plan with before tax/after tax contribution options, available after 30 days of employment
Auto Enrollment will begin after first 30 days of employment at rate of 6%
Voluntary plans for Supplemental Life Insurance, Short-term disability, Long-term disability, Cancer, and accident through MetLife
Legal Shield Legal plan
Aflac Medical plan
Additional Life Insurance plan increase up to 5x base salary (not to exceed $500,000) with employee Premium contribution.
No additional compensation offered for opting out of the plans

A list of Carrier Johnson + Culture sponsored plans you will be enrolled in.

Short-term Disability Insurance -thru Principal: Up to 60% of base weekly earnings (up to $2,308 per week). Benefits payable through 24 weeks of disability
Long-term Disability Insurance – thru Principal: Up to 60% of base monthly earnings (up to $10,000 per month for all active full-time employees.) Benefit begins after 180 days of disability. Benefits payable for 24 months.
Accidental Death Insurance thru Principal: Amount equal to your Basic Life Insurance.
50K Life Insurance plus one times base salary up to a Maximum Life Benefit of $250,000
Employee Assistance Program
Travel Assistance Program
Chiropractic Care Available for Employee only. Includes up to 20 annual visits to In-network providers with $15 co-pay each visit.
Employee Stock Ownership Plan
Vesting in the ESOP commences at 20% per year following two years of employment
The first year of employment must exceed 1000 hours prior to September 1^st of that year. The Plan is managed by The Newport Group
Less Than 2 Years of Employment – Vesting 0%
2 Years of Employment – Vesting at 20%
3 Years of Employment – Vesting at 40%
4 Years of Employment – Vesting at 60%
5 Years of Employment – Vesting at 80%
6 Years of Employment – Vesting at 100%