On September 25th, 2014, Carrier Johnson + Culture won the San Diego IIDA Haute Couture Fashion Show for the second year running, as well as Best Theme Interpretation. This is a yearly event hosted by IIDA at the Downtown San Diego House of Blues where designers from different firms create an outfit made based on a given theme and made from the materials manufactured and provided to them by their sponsor.
Last year designers were challenged with creating a musically themed outfit, which gave birth to our winning Songbird design, created from carpeting material provided by our sponsor, Atlas.
This year’s theme was popular paintings, and the piece that inspired our designer was the painting of “Saint George Killing the Dragon”. Our show winning dress was designed and created by designer Lori Reynolds, and our model was architect Indre Frewin.
Reynolds’ design was made of two separate pieces, a dress and an overcoat. The overcoat was designed to resemble a dragon’s wings and tail, which Frewin extended as she ascended the runway and then dispensed with upon her exit, symbolically reenacting Saint George’s killing of the Dragon. Our sponsors for this year were CF Stinson, Supellex, and Clarus Glassboards (http://clarusglassboards.com/).