Gordon Carrier shares his insights on the growth of architecture firms that have evolved into a cross-over between different design disciplines. This growth happens for a new reason – “…to help clients express their authenticity, innovate rapidly, and elevate their brand. This trend marks the triumph of design thinking as a hallmark of both creativity and market-based success.” The infusion of culture into architecture has proven to be successful in that the benefits create innovative buildings and spaces. Carrier Johnson + CULTURE’s approach to working with other disciplines invite increased engagement with clients and key stakeholders which results in new opportunities for branding and new design innovation.
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